Why AirPulse Exists
The way buyers discover B2B solutions is fundamentally changing. AirPulse was built to help you adapt - and win.
The Shift Is Already Here
For two decades, SEO dominated B2B discovery. Companies optimised for Google, built content machines, and captured demand through search.
That playbook still matters. But it's no longer enough.
AI engines have entered the conversation - literally.
- •ChatGPT, Claude, and Perplexity are answering buying questions directly
- •AI-generated summaries appear at the top of search results
- •Buyers trust AI recommendations the way they once trusted peer reviews
This isn't coming. It's happening now. And most B2B companies have no visibility into it.
The Problem We Solve
You're flying blind in the AI era.
- ✗You don't know if AI recommends you - or your competitors
- ✗You don't know what AI says about your brand when buyers ask
- ✗You don't know if your website is even accessible to AI crawlers
- ✗You don't know which content would increase your AI visibility
AirPulse makes the invisible visible.
We built the first platform purpose-designed to help B2B brands influence how AI engines recommend them.
Our Approach
Measure What Matters
Generic "AI readiness" scores don't help you. AirPulse tracks specific, actionable metrics: share of voice by prompt category, sentiment over time, page-level optimisation scores, and citation gap analysis.
Prioritise Ruthlessly
You don't have unlimited resources. We score every opportunity by impact and effort, so you focus on what moves the needle first.
Make It Actionable
Reports are worthless if they don't lead to action. Every AirPulse insight comes with specific, implementable recommendations - not vague best practices.
Who We Serve
AirPulse is built for mid-market B2B companies who:
- ✓Have established products and market presence
- ✓Invest in content and SEO but want to stay ahead
- ✓Recognise AI as a channel worth optimising
- ✓Want data-driven guidance, not guesswork
Our customers span SaaS, financial services, professional services, and manufacturing. What they share: a commitment to being discoverable wherever their buyers look.
Built by the Team Behind Airmeet
AirPulse comes from the same team that built Airmeet, the virtual events platform trusted by thousands of companies worldwide. Airmeet has powered events for enterprises across the globe, helping teams connect with millions of attendees.
That experience gave us a front-row seat to a massive shift: buyers stopped discovering software through events and search alone. They started asking AI. We watched it happen in our own pipeline first, then heard the same story from customers and peers across B2B SaaS.
So we did what we know how to do. We built a product to solve it.
What we bring from Airmeet
- •Years of shipping product at scale for B2B companies
- •Deep understanding of how B2B buyers research and evaluate software
- •A marketing team that lived the exact problem AirPulse solves
- •Enterprise-grade engineering and security practices from day one
Our Principles
Transparency over hype
AI visibility is new territory. We won't oversell or exaggerate. We'll show you the data and let it speak.
Actionable over impressive
Dashboards that look cool but don't drive action are useless. Every metric exists to inform a decision.
Progress over perfection
You don't need to master AI visibility overnight. We help you improve systematically, week by week.
Partnership over transaction
Your success is our success. We're building long-term relationships, not churning through customers.
Join the AI Visibility Movement
The companies that invest in AI visibility now will own their categories in 3 years.
The companies that wait will wonder where their pipeline went.
Which will you be?